Following the current highly competitive scenario, the pace of technological innovations and the short life cycles of products, companies need to increasingly pay attention to a greater number of demands from their target audiences, including the scientific validation of your products. It was precisely with this need in mind that the game creation company Infinity Games established a partnership with the Human Neurobehavioral Laboratory, of the Faculty of Education and Psychology of the Universidade Católica Portuguesa in Porto, coordinated by Patrícia Oliveira-Silva, where the GAIN project emerged. The GAIN project combines Neurosciences with the area of game development for cell phones.